The Experience Effect

author: Jim Joseph

binding: Softcover

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Description
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

Additional Info
Publication Date:
05.03.2010
ISBN:
9780814437599
Pages:
240
Contributors:
Jim Joseph
Information
Publisher:
AMACOM
Publisher Imprint:
AMACOM
Binding:
Softcover
Contributors:
Jim Joseph

The Experience Effect






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